The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. On-site optimization is all about publishing awesome stuff in the first place. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses.
Optimize Your Site Page Around One Keyword or Topic
With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions.
Think hard about sharing
The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. You can read an onsite SEO beginners guide here. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings.
Be mindful of structure
Gaz Hall, a Freelance SEO Consultant, commented: "Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material." The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics.
Mobile Search Continues to Rise
Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems.
Think hard about sharing
Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.