If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO.
Create better landing pages
Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration.
Track organic traffic and your website inbound links
For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Keyword research can be done using free tools. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Duplicative or unnecessary website content can also hold you back from your true ranking potential.
How To Analyse Backlinks
Gaz Hall, a Freelance SEO Consultant, commented: "Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition!" Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. A proximity search uses the order of the search phrase to find related documents.
Pay attention to your weekly click-through rate
As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website.
Researching for Searcher Intent
The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent.