The most time consuming aspect is checking statistics
Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time.
Start with fundamental SEO tactics
WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content.
Ensure your website looks the part and that it’s easy to use
The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Are you looking for SEO Advice? An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.
According to Gaz Hall, a UK SEO Consultant : "The cornerstone of a successful organic search campaign has always been technical SEO." The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness
Write Meta Data for Real People
When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before.
Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Each listing on the SERP has three core components, which include the page title, page description, and page URL. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding.